Grooming Cream is a lightweight, versatile hair cream that provides soft shine and weightless hold. It can be used on its own or as a pre-style cream and is ideal for all hair types. Natural ingredients like meadowfoam and grape seed oil help tame frizz, while sunflower and jojoba seed oils provide moisture.

The paraben-free formula is gentle enough to be used on beards. Esquire Style Grooming Award Winner 2015 Paraben-free LIGHT HOLD / NATURAL FINISH

On Its Own: Simply apply after showering for a light hold and shine-free finish—an easy way to achieve a casual, messy look that’s frizz-free. Or, apply to drier hair for flyaway control and light hold. As the Start to Any Styling Routine: Grooming Cream is the perfect pre-style cream.

Apply to hair as a “primer” for manageability and overall conditioning, then follow with normal styling regimen, including Baxter of California’s collection of versatile pomades.